top of page
WMH Solutions

WMH Solutions

Brand & Digital Marketing Transformation

Overview

While at Digital Ink, I led the full rebrand and ongoing marketing strategy for WMH Solutions (formerly Wheeler Material Handling). I managed the project from naming and brand identity through digital launch, and continued as an embedded marketing partner, building campaigns, assets, and growth plans.


Challenge

WMH was in a transition phase; shifting identity, updating their featured product line, and needing a coherent brand and digital presence that could scale with them. Their previous assets were inconsistent, their web presence lacked clarity and cohesiveness. They needed marketing support across recruitment, sales, product awareness and modernizing their brand. While leading this project, the company hit us with a major shift from being a Yale dealer to launching as a Linde Material Handling dealer – a leading dealer in product and tech but not yet successful in the US markets. 


Approach

  • Led the project end-to-end: brand strategy, identity, web, campaigns, and ongoing marketing.

  • Created a brand concept inspired by F1 pit crew and their internal team philosophies — emphasizing speed, precision, and high performance to set WMH apart.

  • Developed brand guidelines and messaging frameworks to ensure consistency across touchpoints.

  • Managed the website redesign: architecture, SEO copywriting, UX/UI improvements, responsive layouts, faster load times.

  • Designed a targeted LinkedIn strategy and launched an employee advocacy program to expand their digital reach.

  • Crafted sales and recruitment collateral to support internal teams.

  • Oversaw the transition from Yale to Linde MH branding: refreshing logo, visuals, and collateral under the new alignment.

  • As photography was limited, produced AI-enhanced graphics and visualizations to illustrate new product features, tech innovations, and use cases.



Solution / Deliverables

  • New brand identity & visual system (logo, typography, color, imagery style)

  • Brand guidelines document

  • Fully redesigned, responsive website with SEO-optimized content

  • Digital campaign assets, social content, and collateral packages

  • Employee advocacy kit + LinkedIn content framework

  • Sales and recruitment materials aligned to new brand

  • AI-generated visuals to communicate technology and innovations



Results / Impact

  • Launched the WMH brand transformation successfully, including a major transition from Yale to Linde MH alignment

  • Created a unified, professional digital presence that supported sales, recruitment, and brand awareness

  • The website now drives inbound inquiries more effectively, with clearer navigation and messaging

  • Consistent branding across digital, print, and field assets increased recognition and trust

  • The AI-enhanced visuals bridged the gap where photography was unavailable, enabling campaigns to move forward without delays

bottom of page