Playback Now

Overview

As Project Manager and Creative Lead at Digital Ink, I partnered with Playback Now, a corporate events production company, to refresh their brand identity and redesign their website. The goal was to better communicate their story, strengthen their brand presence, and create a digital platform that supported lead generation and growth.

Challenge

Playback Now had built a strong reputation through word of mouth but their branding and website did not reflect their expertise or personality. Their digital presence lacked a clear story, consistent messaging, and user experience that could appeal to new clients.

Approach

• Directed brand discovery workshops with the client to uncover their values and differentiators.

• Developed a brand storytelling framework centered around their unique identity as a small team delivering outsized results.

• Managed the website redesign project, from wireframes through launch, ensuring the new site clearly communicated services, personality, and value proposition.

• Coordinated collaboration between designers, developers, and the client team to keep the project aligned, on time, and brand-consistent.

Solution / Deliverables

• Refreshed brand identity and visual system.

• Brand storytelling framework and messaging direction.

• Redesigned, responsive website aligned to brand goals.

• Clear content structure to improve navigation and lead generation.

Results / Impact

• Delivered a cohesive brand story that strengthened Playback Now’s positioning in the events industry.

• Modernized their digital presence, giving them a platform that reflects both credibility and personality.

• Enabled the company to expand beyond referral-based growth by providing a professional, lead-ready online presence.